Visionary of the Year
Innovator of the Year
Brand of the Year

Game Innovation of the Year
Console Game of the Year
Mobile Phone Game of the Year
Casual Game of the Year Multiplayer Game of the Year
Advergame of the Year Best Use of Sound in a Game
Multiplayer Game of the Year
Best Use of Sound in a Game

Digital Music Innovation of the Year
Best Use of Technology by an Artist Best Radio Service
Best Downloadable or Subscription Music Service
Best Digital Music Community
Best Radio Service

DVD of the Year
Television Technology of the Year
Best Interactive Television Programming
Most Innovative Use of Technology for Advertising
Best Video On-demand Service

Visionary of the Year
Awarded to the individual whose ideas, achievements and vision have provided invaluable direction, leadership and voice to the digital entertainment industry.

Innovator of the Year
Awarded to the company or individual(s) whose creative or technological development(s) had the most profound impact on the digital entertainment industry by revealing a new approach or idea that is leading the industry in a new direction.

Brand of the Year
Awarded to the company that has made the most significant advances in solidifying its identity as a leader in the digital entertainment industry. The award reflects the ability to build customer loyalty by identifying value and quality with a brand.

Game Innovation of the Year
Awarded to the technology, application, platform, accessory or device that has had the most profound impact on the game industry by revealing a new approach or idea that is leading the industry in a new direction

Console Game of the Year
Awarded to the best overall game playable on a console system, including Xbox, Playstation 2, Gamecube and next-generation console technologies. All genres will be considered.

Mobile Phone Game of the Year
Awarded to the best game created for play on a mobile phone. All genres will be considered.

Casual Game of the Year
Awarded to the best casual game, typically a web or downloadable game less than 15MB, where the primary method of distribution requires download to, installation on, and execution from the end-user's hard-drive. All genres will be considered.

Multiplayer Game of the Year
Awarded to the best game played online or via a mobile device simultaneously by more than one player

Advergame of the Year
Awarded to the best game played online or via a mobile device created expressly for promotion and/or branding of a non-gaming product.

Best Use of Sound in a Game
Awarded to the best creative and innovative use of music and/or sound effects in a game's soundtrack or original score across any gaming platform.

Digital Music Innovation of the Year
Awarded to the technology, application, platform, accessory or device that has had the most profound impact on the music industry by revealing a new approach or idea that is leading the industry in a new direction.

Best Use of Technology by an Artist
Awarded to the band or individual artist who best utilizes digital technologies in connection with the promotion and/or distribution of music and/or music-related events. Examples might include use of software, website(s), email, mobile or wireless applications, television, games, DVDs or other digital technologies or some combination thereof in connection with a specific campaign.

Best Radio Service
Awarded to the best radio service (digital, Internet, satellite or other format) with respect to variety, innovation and user experience.

Best Downloadable or Subscription Music Service
Awarded to the best downloadable or subscription music service (digital, Internet, satellite or other format) with respect to variety, innovation and user experience.

Best Digital Music Community
Awarded to the best music community devoted to providing music news, information, reviews, etc in a digital format.

DVD of the Year
Awarded to the best overall use of digital technologies in a non-music DVD (including extras, user interface, etc.).

Television Technology of the Year
Awarded to the technology, application, platform, accessory or device that has the most profound impact on the television industry by revealing a new approach or idea that takes the industry in a new direction.

Best Interactive Television Programming
Awarded to the best use of digital technologies to engage users in an interactive television environment.

Most Innovative Use of Technology for Advertising
Awarded to the most innovative use digital technologies in an advertising campaign utilizing film, television or video to promote any product or service on any platform.

Best Video On-demand Service
Awarded to the best video on-demand service on any platform with respect to selection, user interface, usability and customer experience.