Don't get lost in the digital divide ? DEMMX will propel you into the future, armed with actionable strategies to leverage your own brand content, technology and individual assets in the digital entertainment space. Here are the top five reasons to attend:

1. You'll hear from widely recognized experts on the latest trends in digital entertainment and media, including branded and embedded entertainment, videogames and mobile.
2. Be the first to get the inside track on new product launches.
3. Who's making money? Profit from the insights and experience of successful marketers who have found the magic formula for ROI.
4. Find out how user-generated content, open source programming and on-demand downloads are becoming the new paradigm.
5. Network socially and commercially with other creative executives who are making the digital space a goldmine.

DEMMX Conference and Awards is attended by 400+ senior-level executives and decision-makers in the music, technology, gaming, animation, film, TV, talent, entertainment and video industries. Last year's attendees included representatives from these following brands:

AOL Accenture American Airlines BBDO Cadbury Schweppes Cisco Citigrop Coca-Cola ESPM Fox General Motors

HBO Kraft Lexus Merrill Lynch Microsoft Motorola MSNBC Samsung Sony Verizon Yahoo!

DEMMX Conference is designed for influential decision-makers including C-level executives and Senior Vice Presidents, Vice Presidents or Directors of: